Social Media/SEO

1 of every 7 minutes spent online is spent on Facebook. 3 of 4 minutes spent on social networking is spent on Facebook.

In 2012, compounding pharmacies need an orchestrated Social Media program to stay connected and generate new business. 

How often do you post to your business’ Facebook page? It probably is not often enough! Storey Marketing will post approved content and coordinating photos to your Facebook (and g+) page at least 20 times per month, at various times of the day, including weekends and holidays. Content is sent for your approval and can be personalized for your pharmacy or practice. We encourage you to share information about upcoming events or achievements of your staff or community, and to make additional posts to your Facebook page. Our Facebook Posts program will ask questions of your Fans to encourage social interaction, and when you receive a notification that someone has responded or posted on your page, your response is a new marketing opportunity.

g+ is Google’s competition for Facebook. Participation in g+ will provide improved search results for your business. g+ integrates with Google’s other services, and it is important for every business to have a properly-configured “Google+ Local” page (formerly Google Places). Your Google+ Local page must be claimed and properly managed so that your location displays accurately on the Google map, which in turn is essential for proper mapping on Android devices. This sequence illustrates the importance of utilizing the professional services of Storey Marketing’s Social Media team to manage your Social Media and Search Engine Marketing.

It literally is a full time job to keep up with the continuous changes with Facebook, Google, g+, Google+Local, and emerging social media. That is why Storey Marketing has a Social Media specialist and staff dedicated to taking care of your Social Media needs, so that you can focus on your pharmacy! Our owner, Patricia Storey, RPh, has dedicated the past 20 years of her professional career to marketing for compounding pharmacies and networks daily with leading compounders, and our marketing experts monitor activities and regulations to maintain compliance with current industry regulations (like FDA and HIPAA) and social media usage rules.  Therefore, you can rest assured that Storey Marketing will provide an effective, compliant social media marketing strategy. 

Search Engine Optimization (SEO) has evolved dramatically since September 2010. Formerly, page rankings were determined by complex algorithms which considered not only proximity and frequency of page content, but also link building and many other factors. Now, Google has almost 90% of the market, and while website content is still important, search rankings are primarily based on geolocation, Google+ Local and g+ page content, and reviews. For these reasons, we feel that the wisest investment in SEO is Google+Local page management, and consistent posting to Facebook and g+ pages.

 To discuss your needs or place an order, phone 800-270-8878, email info@StoreyMarketing.com, or click here to print an order form.